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5.0 | 17 Reviews

LG C9 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag)

LG OLED77C9AUB

Features

  • Available in 77-inch
  • LG ThinQ AI Google Assistant Alexa
  • LG OLED Display
  • LG 9 Gen 2 Intelligent Processor

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See the light

When you experience the revolutionary self-lit pixels of the LG OLED TV C9, you'll discover perfect black and intense color found nowhere else.


Perfect black brings out the darkest details

Perfect black and infinite contrast bring out shadow detail in the darkest scenes. That's the power of 8.3 million individually lit pixels in LG OLED TVs.


Let Vivid Color Set the Scene

See everything you've been missing on the all-new LG OLED TV. It has a wide breadth of color that will truly take your breath away.


LG OLED TV - A PC Gamers Dream Come True

Experience PC gaming like never before on an LG OLED TV with NVIDIA G-SYNC® compatibility*. Only LG can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take PC gaming to new heights.

*NVIDIA G-SYNC compatible with RTX 20 and GTX 16 graphics card series.


New Level of Gaming with Perfect Black

The perfect black canvas of an LG OLED TV provides an unparalleled experience in gaming on your favorite consoles. See extraordinary details and intense color even from a wide TV viewing angle. Immerse yourself with cinematic virtual 5.1 channel surround sound. And enjoy the latest innovations with HDMI that allows for responsive gameplay that gives you the edge.


Fast Response, Fluid Motion

Upgrade your game play with latest features. A 1ms response time* and low input lag allow for smoother, real-time action. Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) supported on the latest HDMI standard, deliver the best graphics with minimal stutter at the fastest speeds for the best gaming experience.

*1ms response time is based on GtoG which means grey to grey. *The input lag data is based on internal testing standards and is subject to change according to the measurement environment or specific device conditions.


9 Gen 2 Intelligent Processor is LG's Best 4K Processor

LG's most powerful 4K processor uses 4-step noise reduction to enhance images, action and color. It brings the most immersive viewing experience possible, all powered by AI at its core.


Introducing a more intelligent TV with LG ThinQ® AI

See how convenient life can be thanks to LG ThinQ® AI that listens, thinks and answers. And with the Google Assistant* and Alexa, you can control your entire connected home, and enjoy personalized entertainment. It's power to run your life - even better.


See the bigger picture

Step up to a bigger picture from the leaders in OLED. 8.3 million pixels are perfectly suited for a superior view on an Ultra-Large 77" screen - even up close.


Transform your TV into an entertainment powerhouse

Advanced image and sound technologies inspired by the cinema optimize picture and sound for a spectacular, more lifelike experience in every scene - it's ultravivid picture and powerful, moving audio that seems to flow all around you.*

*Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.


Watch more with easy viewing

Binge watch with less blue light and flicker for a more pleasant viewing experience.


AirPlay lets you do it all. Watch. Listen. Share.

AirPlay 2 lets you effortlessly share movies -including Dolby Vision titles-, TV shows, photos and more on your LG AI TV right from your iPhone, iPad or Mac. You can even play music on every LG AI TV and other AirPlay 2-compatible speakers in your home at the same time - all in sync.

Features

  • Available in 77-inch
  • LG ThinQ AI Google Assistant Alexa
  • LG OLED Display
  • LG 9 Gen 2 Intelligent Processor
  • Dolby Vision Dolby Atmos
PICTURE (PANEL)
Display Type OLED
Display Resolution 4K Ultra HD (3,840 x 2,160)
Wide Viewing Angle Yes
Dimming Technology Pixel Level Dimming
PICTURE (PROCESSING)
Picture Processor 9 Gen 2 Intelligent Processor
HDR (High Dynamic Range) 4K Cinema HDR (Dolby Vision®, HDR10, HLG), HDR Dynamic Tone Mapping Pro
Contrast Object Depth Enhancer, Ultra Luminance Pro
Clarity Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
Color Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
Resolution Upscaler 4K Upscaler
AI TV (ARTIFICIAL INTELLIGENCE)
LG ThinQ® AI Yes
Google Assistant Yes
Alexa Built-In Yes
Google Home Compatible Yes (Google Home device sold separately)
Amazon Alexa Compatible Yes (Amazon Alexa device sold separately)
Intelligent Voice Recognition Yes
SMART TV
Operating System webOS
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
LG Content Store (App Store) Yes
Full Web Browser Yes
AUDIO
Speaker System 2.2 Channel
Output Power 40W (20W Woofer)
Dolby Atmos Yes
DTS Decoder DTS-HD
Bluetooth Audio Playback Yes
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
HDMI Input (HDCP 2.2) 4 (1 rear, 3 side)
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 3 (2 rear, 1 side)
RF Connection Input (Antenna/Cable) 1 (rear)
Composite Input (AV) 1 (rear)
Ethernet Input 1 (rear)
RS-232C Input (Mini Jack) 1 (rear)
Digital Audio Output (Optical) 1 (rear)
POWER
Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5W
Power Consumption 170W
Annual Power Consumption 313KWh/y
DIMENSIONS/WEIGHTS/UPC
TV Dimensions with Stand (WxHxD) 67.8" x 41.2" x 10"
TV Dimensions without Stand (WxHxD) 67.8" x 39" x 2.2"
Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2"
Stand Width 46.8"
TV Weight with Stand 74.5 lbs
TV Weight without Stand 65.9 lbs
Packging Weight 101.9 lbs
VESA Mounting (W x H) 400 x 200
UPC 719192629868
ACCESSORIES INCLUDED
Remote Magic Remote Included
Remote Control Battery Yes
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
WARRANTY
Limited Warranty 1 Year Parts & Labor

Multibrand $100 Premium 4K TV Big Game Savings

Offer Expires: 3/15/2020 to 4/4/2020 Must be postmarked by: 5/4/2020

Receive up to a $100 delivery rebate with purchase of qualifying LG, Samsung, or Sony Premium 4K TV. Rebate form must be postmarked by 5/4/2020.

Interactive Tour

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Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

5.0 out of 5

100% of reviewers recommend this product.

5 Stars

Excellent picture a TV to have

Phoenician 2/15/2020

I bought this TV at Costco price was good compared to other stores it is one of the expensive TV but worth the money
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Dream Come True

Bozz1 2/15/2020

Imagine sitting down in front of a TV everyday and being in awe of it. That is the experience I have had with my 77 OLED. Coming from someone who owned a custom high-end A/V company and involved with A/V since the 90s. This TV has met and exceeded every expectation I had of it. I would highly recommend this masterpiece of electronics.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great Picture

John 522 2/15/2020

Pros: Picture is outstanding and setup was easy. Cons: Disappointed that it will not allow you to control a Sonos sound bar volume with the Magic Remote. I have to only play the sound through the TV speakers or AV receiver via the ARC connection. Wasnt a deal breaker still rated 5 stars.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Awesome Picture

SBlack 2/13/2020

I can be watching a show about a beautiful lake and I feel like I can reach my hand right through the screen and touch the water Thats how crisp and clear this TV is...
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Crisp and Colorful even more than I had imagined

Bozz142 1/30/2020

I have had my 77 OLED for almost a month now and I have to say it has surpassed all of my expectations. I had a banding issue my first unit but I called Costco and they had one out right away.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Love this TV

Kandee 1/27/2020

This TV was replacing a 10 year old TV so we were not familiar with current TVs however this TV was so easy to set up it walked us through each step in a clear and friendly manor. I would recommend this TV to anyone looking for a new TV.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great Oled

Bogey8u 1/25/2020

The best picture on a fantastic Oled TV. Ive had this tv for several weeks and it is simply wonderful. If you are in the market to purchase a tv this is the one.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

great TV

DDougb 1/10/2020

Im very pleased with the quality of the picture. Most viewing is via a cable box and I was surprised at how good the picture is. Viewing standard bluray is excellent older DVD are very good. Streaming 4K Ultra videos is excellent. A word of caution one must have a 4K Ultra bluray player and if one has a home theater receiver it must be rated to handle 4K media as well. Also one needs to upgrade HDMI cables to pass the 18K bit 4K ultra HD media. The learning curve and access to the advanced controls is rather steep but not a problem.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Just installed

Danny7737 1/10/2020

Delivered yesterday. wow is all i can say as of now.....more next month....
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Lg oled c9 77 inch

arthurcelia 1/4/2020

Bought this tv 1 month ago. I love the image sharpness and color range of the set
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Best smart TV on the market.

First Sergeant 1/4/2020

Did a lot of research on LG Sony and Samsung. After putting them side by side I decided to go with the LG. I can safely say that I this smart TV is future proof and the quality is exceptional. The Magic Remote is great.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

OLED OMG

PJAL 12/31/2019

Went to Costco to buy a competitors TV. We saw the LG OLED C9 and the rest is history. We love the 77 TV. Great picture Had some challenges setting up the Google assistant but everything worked out fine. Very pleased with the purchase.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Amazing TV

Trubster 12/10/2019

Purchased TV a few months ago - no regrets. 4K and HDR performance are outstanding. Even shows not in 4K look great. This is our 4th LG OLED 2 from 2015 and 2 this year. Will definitely buy again
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Terrific Picture

rick9999 12/8/2019

I have had our new TV for about 60 days. I replaced a Samsung 65 TV. There is a notable increase in picture quality with the new TV. Even my wife says she can tell a huge difference. The colors are life-like and deep. Very satisfying
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Best TV Ever

MelitaMc 12/5/2019

I bought this TV after thorough research. I Have been even more impressed than I expected with the live football games or 4 K video or my regular shows. Wowza
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Colors are amazing

Ron67 11/17/2019

I bought this a month ago and am I glad I did. Im seeing colors and details that my other 2 4K TVs cant compare to.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

AMAZING Picture

Robert1970 9/8/2019

The stunning blacks with Dolby Vision on my 77 LG OLED are absolutely amazing. Colors are rich and vibrant. I highly recommend LG OLED for the absolute best picture quality. You will not be disappointed.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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